Mickael Feige
Market Research, Analysis & Strategy Consulting Expert in Malaysia & Southeast Asia
Mickael Feige is a Partner at Eurogroup Consulting, specialising in market research, analysis, and strategy consulting in Malaysia and across Southeast Asia. With more than 15 years of consulting experience and over a decade spent living and working in the region, he understands Malaysia’s diverse business environment, multicultural consumer base, and evolving competitive landscape. This regional perspective helps him identify the opportunities and challenges that local and international companies face when operating in the Malaysian market.
Mickael supports businesses with market entry strategy, competitive analysis, consumer behaviour research, and go-to-market planning, turning market data into actionable insights and strategies built for local realities. He also advises on operational improvement, partnership development, and business growth planning, helping organisations make well-informed commercial decisions, strengthen performance, and achieve sustainable growth in Malaysia and the wider Southeast Asian region.
Sector Expertise
- Automotive
- Energy
- Healthcare
- Construction & Infrastructure
- Supply Chain & Logistics
- Transport & Mobility
- Consumer Goods
Area Expertise
- In-depth Market Research & Analysis
- Market Entry & Go-to-Market Strategy
- Consumer Behaviour & Competitive Analysis
- Growth Strategy & Partnership Development
- Digital Transformation & Operational Improvement
- Operational Efficiency & Business Transformation
Education
- Sciences Po Lyon (IEP Lyon) — Business Administration in Asian Markets (2002)
- INSEAD — Executive MBA (2014)
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